We decided to take a more fun approach to this project. As the patterns on the leggings are actually meaningful forms of communication from Nigeria, we suggested a dance video to an afrobeat track in order to help raise awareness of the leggings. The client loved the idea and we got to work.
We worked with them through the character design stage as well as key animation frames and even selecting the music they would like the characters to dance to. It was a fun and challenging project.
Working with the Ronu team was so easy. Hameed was attentive, creative and constantly pushing to get the best outcome. From the very beginning when I briefed the team on what I wanted, they created a sense of excitement and energy that instantly made me realise I had chosen the right people to work with. The end result exceeded my expectations and I am looking forward to working with them again!
Founder, Adire Patterns