We started by listening to and understanding the brief from the client. They wanted to tell a story that would not only help raise awareness but also inform. We were then left to do our own research on the topic. This included reading up on the subject as well as interviewing advocates which Viiv and Havas: Just were more than happy to help facilitate.
After this research and planning stage, we came up with multiple concepts which we then presented to all the stakeholders. They loved a number of our ideas but ultimately decided that the short CD4 story would be the most effective as a first step. Once given the go-ahead we worked hand in hand with them to create something that we could all be proud of.
The ideas and inspiration brought to the project were fantastic. The ideas were able to take highly complex and stigmatised content and make it both simple and engaging. The ability to take in the feedback from the steering committee to build a unique visual language which worked seamlessly with the script. The team were lovely to work with, personable and amiable – open to feedback and available for discussions when needed, also open to exploring ideas and creativity from all stakeholders. They worked with a high level of professionalism while letting their personalities and dedication shine through.
PR, Havas Just, Viiv HealthCare